News
New PrintCity Alliance PRINTplusX Workshop in London – September 2009
The PrintCity Alliance, of which manroland is a key strategic partner, announces a full day PRINTplusX Workshop in London on September 9th, in partnership with PrintWeek.
Focused on Value Added Printing (VAP), this event will be of interest to brand owners, designers and publishers, plus to all UK sheetfed & web printers. Under the headline PRINTplusX – The Secrets of Value Added Printing, the workshop will show how Value Added Printing increases the competitiveness of a brand, e.g. at point-of-sale.
Brand owners can differentiate their products, gain improved consumer recognition and hence increased sales, by using value added printing techniques as part of their integrated print & electronic media marketing campaigns. Designers can offer creative new ideas with additional capabilities utilising value added print media. Publishers can achieve strong brand recognition & differentiation when launching new magazines or refreshing existing ones, in their highly competitive markets.
Wayne Manning, Publishing Director, Haymarket Print & Packaging Group confirms, "Brand owners, designers and publishers need to know what the benefits of value added printing techniques are and what they can achieve in terms of future business growth. This is a 'must see' event for them, as well as for everyone else in this industry. PrintWeek and the PrintCity Alliance are proud to jointly support this London event."
Norman Revill, Managing Director, manroland GB says: "This event doesn't just offer manroland users the opportunity to further understand and get to grips with true value added printing. All those attending will be able to see a range of samples that demonstrate the remarkable funtionality of modern press technology, which is intrinsically linked to the way businesses can profit from print, now and in the future. As a founding member of the PrintCity Alliance, manroland is keen to meet as many delegates from all sectors of the industry as possible on the day and urges those businesses, printers in particular, with an interest in raising and maintaining margins to register their attendance."
Established brand owners, creatives and other industry specialists will discuss their experiences with VAP, while PrintCity Alliance members' manroland, Merck, Sappi, UPM, Weilburger Graphics and Kurz show the latest value added printing & packaging techniques, materials and possibilities. In addition, workshop attendees are invited to learn in interactive break-out sessions more about the possibilities of Value Added Printing.
The PRINTplusX project was launched together with the f:mp. and includes additional contributions from Hammesfahr, Marbach, Reproflex and HdM.
Jo Francis, Associate Editor, Print Group, Haymarket Business Media will moderate a series of thought provoking presentations, discussions and interactive hands-on workshops on these subject areas:
- Motivation, impact and market opportunity for Value Added Printing techniques
- How will creative ideas be stimulated by Value Added Printing possibilities
- Benefits of different Value Added Printing methods & materials
- How can we evaluate these creative techniques
- Business growth possibilities and the role of Value Added Printing
