manroland launches its ‘Secrets of Profitable Print’ campaign for 2011

The new campaign includes an exciting series of sales and marketing initiatives aimed at driving greater awareness among printers and print buyers of the extensive range of features and benefits its ROLAND 700 B1 sheetfed presses – DirectDrive; HiPrint; HiPrint HS and InlineFoiler Prindor cold foiling technology - can offer those who are looking to add more value, creativity and profit to print. The new Secrets of Profitable Print campaign started with a full page teaser ad campaign on 3rd December and has been followed by a three-page gatefold cover on this week’s PrintWeek Power of Print 2010 supplement. The cover of the supplement has been dramatically enhanced using manroland’s InlineFoiler Prindor cold foiling unit and printed on a ROLAND 700 HiPrint.

“Our new Secrets of Profitable Print campaign is focused on a single proposition,” says Norman Revill, Managing Director, manroland GB. “That is to demonstrate how investing in manroland’s press technology puts profit back in the hands of printers by adding significant value to print - whether that value is measured by enhanced eye-catching detail using cold foiling technology, or in terms of time – using our short run specialist – DirectDrive or long-run workhorses, the HiPrint and the high speed HiPrint HS. And for print buyers, our InlineFoiler Prindor gives packaging and marketing collateral an excellent point of differentiation in a crowded marketplace where the need to stand out from the competition has never been more crucial.”

Those interested in finding out more about manroland’s Secrets of profitable Print campaign the full ROLAND 700 B1 portfolio and the InlineFoiler Prindor are invited to go to a dedicated information resource website for the campaign - www.secretsofprinting.com - where visitors will be able to see video presentations, case studies and product technical specifications as well view a video showing how this week’s PrintWeek Power of Print 2010 cover was enhanced using cold foil technology. The new site also offers a range of examples of how manroland can work with printers to ensure they add maximum value and profit to print. Finally, those interested can register to receive manroland’s highly respected "Expressis Verbis" market analysis and print intelligence reports, sign up for future manroland events.

Continues Revill: “manroland is heading into 2011 with a new mindset, an outstanding campaign and, most importantly, completely focused on how we can help both printers and print buyers to extract maximum value and profit from print. We the first litho press manufacturer to sign up to Northprint 2011 and this is all part of our strategy to ensure the whole print industry is aware of exactly how intelligent and innovative manroland’s press technology is.

“Like IPEX, our stand at Northprint will focus on how printers can add value to print with a range of tangible examples and video case studies and presentations. In addition, we will also be announcing a series of ‘Secrets of Profitable Print’ open days and events in the new year, which will again give both printers and print buyers a real chance to see first hand how using manroland’s press technology can help them to unlock the secret to truly profitable and added-value print.”

The ROLAND 700 B1 Series

ROLAND 700 DirectDrive

No other press can match the ROLAND 700 DirectDrive when it comes to high quality micro run print production. This multi-tasking, multiple-award winning champion is the world's first offset litho press with an independent electronic drive on the plate cylinder and a patented double-clutch system. This ensures plate changing can be carried out simultaneously on 2 to 12 printing units and at the same time other make-ready functions are being performed. This offers the printers "zero time" plate changing that dramatically reduces make-ready time.

ROLAND 700 HiPrint

The ROLAND 700 HiPrint continues to set the industry standard for unparalleled flexibility in production print. The Hi Print can be configured with two, four or five printing units, as a short or long perfector, plus inline configurations with coating and quality control systems. The Roland 700 HiPrint also has plate compatibility with other manufacturers and is able to be retro-fitted with manroland’s award-winning InlineFoiler Prindor cold foiling unit to ensure maximum value and profit can be extracted from each print job.

ROLAND 700 HiPrint HS (High Speed)

The ROLAND 700 HiPrint HS was unveiled at Ipex 2010 and is manroland's intelligent highly-automated, 18,000 sph high production workhorse for long print run packaging printing and high-volume commercial printing. The ROLAND 700 HiPrint HS manroland’s entry into true 'One Touch' press control and introduces autoprint smart - a new solution loaded with applications to enhance production efficiency including QuickChange Job automatic start-up sequencing, self-learning ink slide presetting and network software with Inline Colour control, PressManager perfect and IntegrationPilot Plus.

InlineFoiler Prindor

manroland’s InlineFoiler Prindor is a groundbreaking cold foiling enhancement solution that meets the industry’s demand for more creative, eye-catching, high value and vibrant print. Using the InlineFoiler Prindor, printers can cold foil and overprint a full spectrum of colours inline on a broad range of substrates in a single pass and it can also be combined with delicate embossing and effect or spot coatings or varnishes for maximum impact and value. The InlineFoiler Prindor can be used with conventional or UV inks and delivers exact print and foil registration, more precisely, more cost-effectively and quicker than any hot foil process available on the market.

For further information on manroland’s Secrets of Profitable Print campaign please go to: http://www.secretsofprinting.com